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Many technology analysts are predicting that mobile devices are set to become the most popular way of accessing the Internet. Mobile marketing allows businesses to communicate, interact or engage with customers or potential customers by using mobile devices.
These experts predict that more than 50% of internet traffic will happen via Mobile devices. BUT less than 5% of websites are optimised so they can be viewed by mobile devices. Because of their smaller screens and different operating systems, searchers using mobile 3G devices need different functionality so they may need to see a different version of your website.
Mobile search is expected to overtake desktop search in 2013. So if your web presence is not mobile friendly then people who are ready to do business will go to competitors instead of you. For mobile users search can be a painful experience, so do not make mobile users have to navigate your website on a tiny screen. If you do then they will go elsewhere.
As more and more businesses are developing mobile marketing strategies – your business could be left behind your competitors.
The Internet Marketeer can help you decide if you need a Mobile Marketing Strategy. If you do, we can help you develop it at all.
Research shows that those using search on mobile devices have a greater motivation to buy than those searching on a computer. The message is —> MOBILE IS HERE TO STAY.
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