Mega-charged Search Engine Ranking
So what is Mega-charged Search Engine Ranking – well to be honest I haven’t a clue. I have ranked this web page for the search term “mega-charged search engine ranking” to show how easy it is to get to the top of the search engines for rubbish search terms. First point I would make is that you should not be impressed with this – it is not an achievement it is an irrelevancy – a con. The only people searching for Mega-charged Search Engine Ranking are me and anyone I have pointed to this page. So it has no commercial value to my business.
But there are so called “Search Engine Optimisation (SEO) experts, consultants – call them what you will – who will sell you this snake oil as being a great service to your business.
Well if you and I are the only ones finding this page for the mystical search term “mega-charged search engine ranking” then it is clearly not so clever. What a real SEO specialist will do is research the keywords for your industry and find the ones that people are searching for, they will then work with these to get you ranked on the search engines – THAT WILL BRING YOU SITE VISITORS AND SITE VISITORS MEAN YOU MIGHT GET SOME BUSINESS! You still need to consider conversion architecture to convert the maximum number of your site visitors to buy or engage with your site.
If you need someone to optimise your website ethically and effectively to increase your traffic and business – contact The Internet Marketeer NOW So how do we get true search engine optimisation for our site?
We need to produce Search Engine Friendly Pages
There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, Bing and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.
Major search engines use software called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it. And you can do as much “mega charged search engine ranking” as you like – it will not work.
If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.
Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.
Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.
Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.
We need to build Search Engine links to our Pages
This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll start to increase the traffic coming in to your site from other sites.
A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.
Write and Submit Articles
There are many ezines and online encyclopedias in the Internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.
Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.
Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.
Make a newsletter
This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.
As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.
Join Online Communities and Forum
This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.
Share your two cents and let them see how knowledgeable you are with your subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.
So ignore Mega-charged Search Engine Ranking – it is a figment of my imagination!!
To find out how to get real Search Engine Ranking and not Mega-charged Search Engine Ranking call 01572 724185 or contact us.