Web Development – Leicester, Leicestershire, Rutland & Stamford
The Internet Marketeer provides a full web development service ranging from:
- Web design
- Web content development
- Client-side/server-side scripting
- Database technology to support websites
We have very experienced and skilled web development team. We have produced many website and associated online applications. Because of the breadth of our expertise, our work ranges from open-source content management systems to entirely bespoke designed solutions. Whichever type of solution you require, we will work with you to produce the highest quality online presence. We do not just develop websites, but follow your project through to provider the full range of online marketing support.
To achieve online success requires a whole range of components to be working effectively to Attract, Engage, Convert and Retain online customers. To be successful at this cycle requires us to maintain a strong understanding of the way the search engines develop. It also needs just as strong an understanding of how to market your web presence online and engage site visitors.
A lot of the online practices we see tend only to attack one or two aspects of the marketing problem. This is usually because of the background of the web developer or online marketer. The holistic integrated approach needs a much broader approach. What is good for communicating with the search engine is rubbish for engaging with humans – they speak different languages. Our approach is to consider humans first and then work out how this should be presented to the search engine(s).
Also, many web developers start with the design and then add the content, before they proceed to optimise a site as an after-thought. This is entirely the wrong approach.
We work with you to:
- Establish what the objective(s) of the website is.
- Establish who you target audience are and to develop personas so that we target all communication to engage this group of people.
- We then conduct keyword research to see what terms are being searched for online.
- The next stage is to produce a wiring diagram for the site and design the home page to convert the target audience.
- It is at this stage we produce a concept design geared to achieving the objectives of the site.
- We are then in a position to develop content geared at the target audience, optimising all the way along the process.
If you are looking for web development in Leicester, Leicestershire, Rutland or Stamford who will develop an effective website for you, contact us by email or call us on 01572 495007 now.