Social Media for Business in Rutland
Social Media Business Rutland
RUTLAND businesses should get to grips with their online activity in 2011 or risk losing valuable business, according to a digital marketing consultant.
Gordon Diffey, who runs Oakham-based internet marketing services company The Internet Marketeer, says that firms in the region can significantly improve their sales and boost business in 2011 by exploiting online opportunities.
The majority fail to consider adding social media such as Facebook, Twitter and blogging to their marketing mix. This is not sensible if especially if it helps bring in business.
“Everyone is looking for opportunities to add value as the recession bites and people tighten their belts. But it doesn’t have to be all gloom and doom,” says Gordon.
Simply getting online and embracing the technologies and opportunities that are out there can give any business a boost. But it has to be done correctly and there is no one size fits all.
“It is surprising how many companies do not realise the impact the web can have on their business. This is especially true when it comes to using social media sites or blogging.”
Most companies have some sort of website, but few have any real digital marketing strategy. Most online companies use outdated knowledge of online marketing. The online market space is constantly changing. Sales teams, marketing budgets will be managed and measured, but their website stays static year on year.
Gordon speaks regularly at conferences and seminars on the benefits of effective internet marketing, social media and the search ranking.
A presence on social media sites such as Twitter, Facebook and LinkedIn can benefit any business providing firms use them correctly. But there are other social media sites that will be more effective in some industries that most companies fail to exploit
Many companies dismiss social networking sites as being irrelevant for business. But used correctly they are a simple, cost effective and successful way of promoting businesses
I often hear that social networking is just for kids, but most Facebook users are over 25. Businesses are convinced that THEIR target market doesn’t use social media or blogs. Well I have got bad news for you statistics prove otherwise and are incredibly successful when used effectively.
Many businesses discount Twitter because they think it’s all about people broadcasting trivia about themselves like “I am going to the toilet” or “I am going for a walk”. But Twitter can be a good way of enhancing search ranking, getting quick messages out to certain types of customer or developing new ways of engaging with their customers. Company blogs can be used to provide company news, product reviews and so much more. It’s a great way for firms to boost their internet ranking and attract new customers and clients.
The Internet Marketeer has worked with companies ranging from Triumph Motorcycles to small businesses. Many have found that clever use of social media can lead to increased sales conversion rates.
Companies should think how easy it is for their customers’ to use their website. Is it easy to use and does it bring in results.
If you have a sales team you would want them to keep a record of what they are selling, who has been buying, how many calls or visits they have made to customers. You can get this same information for your online marketing like your website or social media. Many companies talk of “ROI or Return on Investment”, but more often than not online ROI means “Return on Ignorance”
If your competitor started to squeeze your market share you would study what was causing you to lose out. You would appraise your own strengths and weaknesses. So why don’t companies do this online?
Manufacturers are a particular industrial sector that really does do badly online.
Many manufacturers are convinced that they don’t need to worry about marketing online because they get work from referrals. But consider this, if your company had a lot of scruffy old brochures in reception or being handed out by your sales force you would replace them as an embarrassment. But go and look at the company website. You find a worn and tired marketing offering that is visible to anyone and everyone who cares to look at the site.
Published Date: 27th June 2011
Category: Social Media
Tags: Social Media, social media sites