Social Media Glossary

Social Media GlossarySome aspects of social media glossary are well known, but other terms are less well understood.


Above the fold.  This is the part of a web page that is visible on-screen to a visitor without the need to scroll down.

Adsense.  Google’’s pay-per-click, context-relevant program that can be fed to your blog or website for which you get paid.

AdWords.  The advertiser programme that is shown on the right of the Google Search Results page.  Each advertiser pays Google on a cost per click basis.

Affiliate marketing.  Affiliate marketing is where a website owner advertises another person’s good or services on their site for a commission fee, usually based on each sale of click through made.

Aggregator.  A web-based tool or desktop application that collects syndicated content

AJAX.  This is a a way of creating real time applications and is an acronym for Asynchronous Java Script and XML.

Akismet.  This allows comments to be spam filtered on WordPress blogs -– it is a good tool.

Alerts – This allows email and SMS notifications to be sent to you; you can change frequency of alerts.  The one used by most people is Google Alerts and this lets sends an alert when a keyword or keyword phrase mentioned on the web. Useful for monitoring your online reputation.

A-List bloggers. These are the blogging elite who manage a large number of daily blog posts, which in turn generates many links to their blogs

Anonoblog.  A blog site where the site owners do not publish their name

App – An application that performs a specific task on your smart phone or your computer. The term “app” was popularized by Steve Jobs and Apple.

App.  An app is simply an application that performs a specific function on your computer or handheld device

API.  This is short for  (Application Programming Interface) that allows requests to be made by other programmes that usually results data exchange. It can allows site owners to get a data feed directly onto their own sites.  This may be in the form of continually updated, streaming data — text, images, video that can be displayed on your site.

Archives. This is a library of information it could be information, it may be records or even of the history of websites like Way Back Machine.

Astroturfing.  This is a campaign that sets out to create a buzz or interest in a product, service or idea. It tries to make out it is a “grass roots  campaign.  It will often try to attract the person to give  a payment or gift to the writer.  It may be written anonymously or using a pseudonym.

Atom. This is a popular web feeds used by bloggers  to share recent articles or files. This allows information to be syndicated.

Authenticity. This is a key element of social media  it allows site visitors to believe that something or someone is real. Blogs enable people to publish content, and engage in conversations, that show their interests and values, and so help them develop an authentic voice online.

Avatar. This is an image or username that used as an online persona, it can be used on forums and social networks.  It allows a degree of anonymity and replaces a photo of the author of the content on a blog. They are what you are in virtual worlds. You can build a visual character with the body, clothes, behaviours, gender and name of your choice. This may or may not be an authentic representation of you


B corporation or B Corp.  This is a socially responsible company that takes account but also employees, communities and the environment rather just profits into.

Back channel.  These are private emails or messages sent between individuals during public conferencing. They can be used in both a positive and negative way, moreover they can affect he course of public conversations. They can have a significant effect on the way that public conversations go is a URL shortening service that is free.  It is used shorten long URLs so they can be easily shared on social networks like Twitter, which only allow a limited number of characters.

Biz Blogs.  These provide  a way for companies to communicate with their customers.

Bliki.  This is hybrid blog come wiki that can be edited by readers or collaborators.  Useful for building knowledge bases.

Blip.TV. This is a online video sharing site that allows you to host an online video show.

Blog – This is short for Web log.  It is an online journal or diary.  They can be on any subject and are usually updated on a regular basis.  The frequency of updates will depend on how active the blogger is.  Popular blogging platforms include WordPress, Typepad, Movable Type and Google’’s Blogger.  They may allow comments by other readers,  or links to other sites.

Blog digest.  This is a summary of other related blogs on a regular period, often on a daily basis

Blog Post or Blog Entry.  This is an individual post on a blog.

Blog storm or Blog Swarm.  This is a technique used by some bloggers to write thousands of posts about a subject with the aim of forcing that story into the mainstream media.

Blogosphere. This is a general term used to describe the all the blogs on the Internet.

Blogroll.  List of recommended blogs, usually in the side bar of the Blog.

Bookmarking is saving the address of a website or item of content, either in your browser, or on a social bookmarking site like If you add tags, others can easily use your research too, and the social bookmarking site becomes an enormous public library. If groups agree the tags they’ll use, it makes collaborative research much easier.

Bookmarking.  Ti is the act of saving the web-address or URL of a website you like or want to revisit. Bookmarking  may be in your browser, or on social bookmarking sites like

Browser. These are the tools needed to view websites, like FireFox, Internet Explorer, Google Chrome, Safari, Opera and others.  Websites or blogs feed information in code format and the browser allows you to see it is a readable format.

Bulletin Boards. These were the forerunners of blogs, forums etc.  They can be best described as the online equivalent of public notice boards. Some people still use this term when they mean forums.


Campaign.  This is a programme of marketing messages, usually delivered according to a timetable or sequence.  It should have a specific goal or target.

Champions.  These are people who will start conversations or discussions.

Chat – One-to-one communication through a text-based chat application commonly referred to as instant messaging.

Chat is interaction on a web site, with a number of people adding text items one after the

Chat.  This is usually one-to-one conversation on a forum or message platform.  It is text based and occurs in real time, this makes it different to a forum where the feed is put on the board and you may have to wait for a response.

Cloud computing. This allows people to access their data from anywhere in the world, as long as they have a computer

Collaboration. This allows people to work together or share information in a  virtual environment.  This can range from commenting on posts, social bookmarking, chatting and blogging.

Collective Intelligence. This is shared or group intelligence generated by collaboration.  It allows consensus decision-making in social networks.

Comments.  Some Blogs allow readers to add comments or may provide a feed for comments.  It allows a blog to be more dynamic and gets interaction with blog readers.

Content is used here to describe text, pictures, video and any other meaningful material that is on the Internet.

Content Management Systems (CMS).  These allow sites and blogs to be used without any knowledge of HTML coding.  The are an embedded software that allow you to create content on web pages, blogs, wikis, and other platforms.

Copyright. sharing through social media is enhanced by attaching a Creative Commons license specifying, for example, that content may be re-used with attribution, provided that a similar license is then attached by the new author. This work is under that type of license – Creative Commons Attribution Share-Alike 2.5 License

CPA (Cost Per Action).   The website owner or blog owner is paid if a site visitor carries out agreed actions. E.g. affiliate ads

CPC (Cost Per Click).  The website owner or blog owner is paid if a site visitor clicks on an advert link – e.g. Google AdWords

CPM (Cost Per Mile (thousand impressions)).  The website owner or blog owner is paid delivery time and advert is displayed to a site.

Craigslist. This is an online where users can sell goods and services.

Crowdsourcing. This is a combination of the words crowd and outsourcing.  It allows organisations to harness skills from outside from those who are prepared to volunteer their time contributing content and solving problems.  Is allows for the outsourcing to several competitors and results in the award of a prize to the winning entry.  In reality it is often seen as a way of driving down costs and getting a service for way below the market price.

Corporate Social Responsibility. CSR for short is a concept where businesses and organizations perform a social good or take responsibility for the impact of their activities.

Cyberspace. This is another way of saying the Internet or World Wide Web


Dashboard.  This is an administration area, usually private to you by login, where you can manage your blog or website.  It allows you to post content or articles, check traffic, upload files, manage comments, etc.

DeliciousThis is a free online bookmarking service that allows site visitors to tag articles, videos or blog posts.  It is the equivalent of getting a “vote.”

Digg – This is similar to Delicious and is a social news Web site that allows people to submit

Disqus  This provides a comment system and moderation tool for use on websites or blogs.

Do-good networks  These are online communities who want to make the world a better place.

Drupal – This is a content management system that is a free, open-source platform and written in PHP. It can be used for everything from personal blogs to large corporate and political sites.)


eBook.  This is an electronic version of a traditional printed book.  It can either be read online or downloaded from the Internet and read on your computer or handheld device

Edublog.  This is a blog site that provides an educational subject, be it teacher, administrator, consultant or student

Email lists. This is a business or networking tools that allows the sender of newsletters to use a central post-box to many subscribers, and for them to respond.

Email. Electronic mail is messages transmitted over the Internet. These may be simply text, or accompanied by attachments like documents, images or other content.

Eventbrite. This is an online event management and ticketing service. It is integrated with Facebook and allows users to promote their events.


Facebook. Facebook is the most popular and largest social networking Web site worldwide. It connects people with friends, family and business associates.

Feed.   This allows sites and blogs to have content served at regular intervals.  This may be updated articles, news feeds or feeds from blogs.

Flickr.  This is the biggest photo sharing and hosting site.

Forums.  These are discussion areas that allow site visitors to post messages or comment on existing messages

Face-to-face (f2 of F2F). This is used to describe traditional offline meeting between 2  or more people.

Facilitator. is This is a role on online group or forum who helps people manage their conversations and interactions. This may involve managing interactions against a set of rules, draw out topics for discussion, gently keep people on topic, and summarise.

Feeds. This is a mechanism that allows you to read, view or listen to items from blogs and other RSS-enabled sites.  This can be done by aggregating he information onto your webpage or blog.

Flash Mob. A flash mob is one that is organised via social media, viral emails or sometimes on the telephone.  In the purist form they assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. But there is a more political aspect to this movement now that is being used to set up political protests and demonstrations.

Flickr. This social network allows people to store photos and images online.  These can then be shared through profiles, groups, sets and other methods.

Forum. These are message boards that allow an online discussion site. People can post messages or comment on existing messages.  Forum discussions allow the centralisation of communication or discussion in one place.  This can be managed and facilitated.

Friends. In simple terms these are contacts, friends or associates that you share your profile with.


Geotagging.  This allows websites, blogs, images, photos, video or online maps to have location-based metadata added. It can help search engines and users find businesses and services based on location.

Google Alerts.  See Alerts

Google Documents – This tools allows people to collaborate on a document in real-time.  It is a Web-based office application allowing word processing, presentations and spreadsheet analysis that allows documents to be stored and edited online.

Google Wave. This is a collaboration tool seen s a alternative to e-mail communication. It is a live shared online space where people can collaborate using richly formatted text, photos, videos, maps, and more.

Gowalla– A social network where friends share their locations and connect with others in proximity to each other.

Global Positioning System (GPS). This is a global navigation satellite system that enables precise location for people, buildings and objects.

Groundswell. Groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.

Groups are collections of individuals with some sense of unity through their activities, interests or values. You are either in a group or not. A group may use a blog, and an email list may serve a network.


Haloscan.  A free, easy to use commenting, ratings and trackback service for weblogs and websites, allowing visitors to leave instant feedback. Popular on Blogger sites

Hashtag. Is a community-driven convention for adding additional context and metadata to your tweets, it came about because Twitter provided no easy way to group tweets or add extra data. Similar to tags on Flickr, you add them in-line to your Twitter posts by prefixing a word with a hash symbol (or number sign). Twitter users often use a hashtag like #followfriday to aggregate, organize and discover relevant posts.  Hashtags have the ‘hash’ or ‘pound’ symbol (#) preceding the tag, like so. #socialmedia, #marketing, #hashtag.  hashtag (or hash tag).

Hat Tip.  A hat tip is a public acknowledgment to someone (or a website) for bringing something to the blogger’’s attention

Hits.  A measurement used in Web analytics, a “hit” is often defined as any request for a file from a Web server.  It is often confused for site visitors, but one page view may involve 20 hits, so it gives a distorted view of site visitors.

HootSuite – HootSuite allows you to manage multiple Twitter profiles, pre-schedule tweets and view metrics.

Host or Hosting (as in web host)  In order to appear online a website, blog, video or podcast needs a hosting service to make it available to the public.

Hyperlink. A navigational reference to another document or page on the World Wide Web

Hyper-local community. A group of people from a specific location who interact in online communities and use social media tools


Instant messaging (IM).  Is chat with one other person. using an IM tool like AOL Instant Messenger, Microsoft Live Messenger or Yahoo Messenger

Instant messaging. (IM) is chat with one other person. using an IM tool like AOL Instant Messenger, Microsoft Live Messenger or Yahoo Messenger. The tools allow you to indicate whether or not you are available for a chat, and if so can be a good alternative to emails for a rapid exchange. Problems arise when people in a group are using different IM tools that don’t connect. One way around this is to use a common Voice over IP tool like Skype that also provides IM

Instant Messaging. Instant messaging (IM) is a form of real-time direct text-based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling.

IntenseDebate Comments. IntenseDebate is a third-party commenting system for blogs. Custom integration with your blogging admin panel makes moderation easy. Comment threading, reply-by-email, user accounts and reputations, comment voting, along with Twitter and FriendFeed integrations enrich reader experience.

Internet newsroom.  Is an area of a corporate website that communicates corporate messages and makes content available to the news media and the public


Joomla — Joomla is an open source content management system.  Some consider it an alternative to WordPress, Drupal or Blogger. It is easy to use and can provide a lot of functionality by adding modules.


Kyte. Kyte provides video hosting and stream for both recorded and live video feeds on an online platform.


Lifecasting. Lifecasting provides a round the clock broadcast of events in a person’’s life using  digital media. It is transmitted onto the Internet and often requires the use of what is known as wearable technology.

Lifestreaming.  This allows an online user’’s disjointed online presence to be pulled together and displayed in one central location or site. Lifestreaming services may include photos, videos, bookmarks, microblog posts and blog posts using RSS.

Like. This is a function used by Facebook to allow a user to indicate their approval of a comment or post without having to make a comment themselves.

Link Building. Link building is part of search engine optimization (SEO) that allows Web site owners to generate links to their website from other sites. The aim of this action is to help improve their search engine ranking and generate web traffic.

LinkedIn. LinkedIn is a social networking site that is mainly used for professional networking.  It has more than 70 million users in more than 200 countries.

Links. These can be found on blogs and websites; they are highlighted text or images that allow you to jump from one web page or item of content to another when the link is clicked.

Listening. This is the art of skimming feeds to see what Blog topics are raising interest.  This may involve setting up searches to monitor mentions of you or your organisation.

Logging in. Many sites or blogs require site visitors to register with them.  This allows them to restrict access to content. To return to the site content usually involves typing in a username and password.

Lurker. A lurker is someone who reads online discussions on a message board, newsgroup, social network, or blogs, but contributes to the discussion.  It is not unusual for 80 to 90 % of visitors to these platforms to be “lurkers.  This should not be a negative interaction because content read on forums may generate interaction elsewhere


Mapping Networks. This enables you see which people are the main. This may involve you asking people who they most frequently communicate with. To grow an online network it is important that a good number of key people in the network overlap with the champions for online networking.

Mashable. Mashable is one of the top sources for news for online social and digital media, technology, and Web culture. It has in excess of 25 million monthly page views, and has developed a reputation for being the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides.

Mashup. This involves combining 2 or more web services to create a new, consolidated piece of information.

Metadata.  Is information conveyed to the search engines and browsers such as titles, descriptions, tags and captions.

Microblogging. This involves broadcasting short messages to other subscribers of a Web service. On Twitter, entries are limited to 140 characters, and applications like Plurk and Jaiku take a similar approach with sharing bite-size media.

Moblog.  This involves publishing a blog directly to the Web from a phone or other mobile device. People who Moblog tend to update their sites more frequently because they don’’t need to be at their computers to post.

Monetisation.  This involves finding ways to make money from your online website, blog or platform.  This can be by display advertising, subscription, affiliate links, or context advertising (e.g. sponsored ads on search)

Multimedia. Media and content in different forms such as videos, pictures, etc. Examples include YouTube and Flickr

MyBlogLog.  A Yahoo-owned community and social networking site that tracks traffic and visits to member sites

MySpace. This stared as one of the early popular social networking platforms, started in the US in June 2006.  It has been overtaken by its main competitor, Facebook.


Navigation. This is the system by which a website or blog allows site visitors to move from one web page to another within a site, it is usually by using a menu of buttons.

Net neutrality.  This is the principle requiring Internet providers to act as common carriers and not discriminate among content or users.  This means providing good service to rich-media sites, by not throttling file-sharing services, or penalizing customers who watch or download a lot of videos or by blocking Internet applications and content from competitors.

NetNewsWire.  A free RSS news aggregator for the MAC

News Reader. This enables users to pull together articles from multiple Web sites in one place.  This is done by using RSS or Atom feeds to allow faster and more efficient consumption of information.

NewsGator.  This is an RSS company that provides FeedDemon, NetNewsWire,  its own web-based feed reader and powers the feeds in Microsoft Outlook

Newsvine. Newsvine is an open source social news site similar to Digg that allows users to submit and vote for stories to be shared and read by other members of the community.

NoFollow. This is a HTML attribute that tells search engines not to allow a hyperlink to a web page to be influenced in ranking by that link.


Offline. This is something that is not published or handled online. It may refer to an unconnected computer, or activities taking place without the benefit (or perhaps distraction) of a connection.

Online advertising. This can be a combination of techniques used to serve adverts to people who are searching for a keyword term

Open media.  This refers to video, audio, text and other media that can be freely shared

Open-source software. Open-source software is any computer software whose source code is available under a license that users can study, change, and improve the software.  They can also then redistribute it in modified or unmodified form.  It can often be developed using collaboration.

Opera – Opera is an open-source web browser used as the default browser on some gaming systems and mobile devices. It is not as popular as FireFox.


Paid search marketing. This involves the placement of paid adverts for a business or service on a search engine results page. An advertiser pays the search engine if the visitor clicks on the advert (pay-per-click or PPC).

Pandora – Pandora is a social online radio station allowing users to create “stations” based on their favourite artists and types of music.

Peer-to-peer refers to direct interaction between two people in a network. In that network, each peer will be connected to other peers, opening the opportunity for further sharing and learning.

Permalink is the direct link to a blog entry, it is the address (URL) of an item of content, for example a blog post.

Photosharing is uploading your images to a website like Flickr. You can add tags and offer people the opportunity to comment or even re-use your photos if you add an appropriate copyright license.

Platform is the framework or system within which tools work. That platform may be as broad as mobile telephony, or as narrow as a piece of software that has different modules like blogs, forums, and wikis in a suite of tools. As more and more tools operate “out there” on the web, rather than on your desktop, people refer to “the Internet as the platform”. That has advantages, but presents challenges in learning lots of different tools, and getting them to join up.

Podcast is a digital file of audio or video content that can be downloaded automatically through a subscription to a website so you can view or listen offline.

Post. This is an item on a blog or forum.  A Post on Twitter is a tweet.

Posterous. This is a is a blogging and content syndication platform that allows users to post content from any computer or mobile device by sending an e-mail.

Profiles are the information that you provide about yourself when signing up for a social networking site. As well as a picture and basic information, this may include your personal and business interests, a “blurb” about yourself, and tags to help people search for like-minded people.

Public domain. A work enters the public domain when it is donated by its creator or when its copyright expires. A work in the public domain can be freely used in any way, including commercial uses

Public media.  This refers to any form of media to increase civic engagement and enhance the public good.


Qik – Qik is an online video streaming service that allows you to stream video live from your mobile phones to the web.

Quantcast. This is used to provide website traffic and demographics for websites.  It is used by online advertisers to help target specific audiences.


Reddit – Reddit is a social news site similar to Digg and Delicious that has been built upon a community of users who share and comment on stories.

RSS (Really Simple Syndication). This also called a web feed that allows the delivery of content.  This might be blog entries, news stories, headlines, images, video etc and allows people to stay current with favourite publications or producers without too much effort by using a news reader. All blogs, podcasts and videoblogs have an RSS feed, this lets users automatically subscribe to content.


Screencast.  This is a video that captures all that takes place on a computer screen.  A screencast can be created to explain how a website or piece of software works.

Scribd. This turns various document formats such as PDF, Word, and PowerPoint into a Web document for viewing and sharing online.

Second Life. Second Life is an online virtual world. Users are called “residents” and they interact with each other through avatars. Residents can explore, meet other residents, socialize, participate in individual and group activities, create and trade virtual property and services with one another, and travel throughout the world.

Seesmic. Seesmic is a social software application site offering Seesmic Desktop, an Adobe

Skype. This is a free programme that allows text, audio and video chats between users.  Users can also purchase plans to receive phone calls through their Skype account.

SlideShare. This is an online social network that allows users to share presentations and documents.

SMS. SMS stands for Short Message Service and is a system allowing the exchange of short text-based messages between mobile devices.

Social bookmarking.  This allows users to locate, store, organize, share and manage bookmarks of Web pages without being tied to a particular machine. Delicious is the best-known social bookmark site

Social Media. This is the term used for media designed to be published through social interaction.  It is created using highly-accessible and scalable publishing techniques, such as a blog, podcast, forum, wiki or video hosting site.

Social Media Marketing. Social media marketing is a term that describes use of social networks, online communities, blogs, wikis, or any other online collaborative media for marketing, sales, public relations and customer service.

Social Media Monitoring. This is the process of monitoring and responding to mentions about a business that happen in social media.

Social networking. This is the act of using online places where users can create a profile for themselves.  These sites are then used to socialise with others using a range of social media tools including blogs, video, images, tagging, lists of friends, forums and messaging.

Splogs (short for spam blogs). These are fake blogs created by unscrupulous publishers using automated tools to create content that has been scraped from other sites in order to boost search engine results

StumbleUpon. This is a free web platform that is similar to Digg, Delicious and Reddit. When you rate a website that you like using StumbleUpon, you automatically share it with like-minded people around the globe.


Tag Cloud. This is a visual depiction of user-generated tags in a blog.  It may simply define the word content of a site and is used to describe the content of web sites.

Technorati. This is a popular blog search engine that also provides categories and authority rankings for blogs.

Threads. These are strands of conversation in a blog, forum or message stream. They are usually messages that discuss or cover the same subject.

Topic. This is an online discussion based on an idea, issue – talking point – in a conversation that is made up of threads.

Trackback. This is a facility provided by some blogs to allow other bloggers to

Troll.  This is someone who posts controversial, inflammatory, irrelevant or off-topic messages in an online community.

Tumblr. Tumblr lets users share content in the form of a blog. Users can post text, photos, quotes, links, music, and videos from your browser, phone, desktop, or email.

Tweet.  This is a Twitter post on their real-time social messaging system

TweetDeck. This is an application to connects users with contacts across Twitter,

Tweetup. This is an organized or impromptu gathering of people who use Twitter.  It is usually a physical meeting at a predetermined place.

Twitter. This is a popular social network that allows users to publicly share 140 character long messages.  The platform allows user to “follow” each other by subscribing to each others’ messages. People are using Twitter in interesting ways to point to news stories, to raise funds for charity, and other unexpected uses.

TypePad. This is a blogging platform similar to Blogger; it is has both free and paid versions. Users can host and publish their own blogs.


UGC. This stands for user-generated content.  It refers to all forms of user-created materials such as blog posts, reviews, podcasts, videos, comments and more.

Unconference. Unconference is a collaborative learning event organized and created for its participants by its participants.  It is a facilitated, participant-driven conference based on a theme or purpose.

URL.  URL stands for Unique Resource Locator and is the technical term for a web address such as


Viddler. This is a popular video sharing site.  It is similar to YouTube and Vimeo and users can upload videos to be hosted online and shared and watched by others.

Video Blog. This is a variation on the blog theme that allows the user to produce regular video content.  Also known as a vlog.

Vimeo. This is a video sharing service that allows users to upload videos onto an online host. It can be shared and watched by others.

Viral Marketing. This refers to marketing techniques that use social networks to broadcast brand awareness – it relies upon self-replicating viral processes.

Virtual worlds. These are online simulated places that allow you to create a representation of yourself as an avatar.  They allow you to mix aspects of real life with fantasy elements. You can then socialise and interact with other residents.  An example of this is Second Life.  Usually Basic activity is free, but you can buy currency (using real money) to purchase land and trade with other residents.

Voice over Internet Protocol (VOIP). This is a system that allows you to use a computer or other Internet device to make phone calls without additional charge.  This can include conference calls.


Web 2.0. This refers to the second generation of the Web. It is a term used to describe blogs, wikis, social networking sites and other Internet-based services and highlights the ability for collaboration and sharing.  Web 1.0 tended to be less interactive. Web 2.0 allows people with no technical knowledge to create websites, to self-publish, create and upload audio and video files, share photos and information.

Web analytics.  This is the discipline related to the measurement, collection, analysis and reporting of Internet data for the purpose of understanding who your visitors are and optimizing your website. Most people associate this with Google Analytics, but there are more sophisticated and targeted analytic packages.

Webcasting. A webcast is a media file distributed over the Internet using streaming media technology to distribute content to many simultaneous listeners/viewers.

Webinar. A webinar is used to conduct live meetings, training, or presentations via the Internet.  It is becoming a popular way of training, information passage, advertising, passing product updates.  It can be collaborative or a one way “lecture”.

Wiki. This is a collaborative website that can be directly edited by anyone with access to it.  It allows the easy collaborative creation and editing of any number of interlinked web pages via a web browser.

Wikipedia. This is a large, free website project that aims to provide an authoritative, multi-language, free-content encyclopaedia.  It is written collaboratively by volunteers all around the world and has editions in about 200 different languages.

Word Press. Word Press is a popular open source blog publishing application, based upon a content management system.  It contains blog publishing tools to allow users to host and publish blogs, but even more than this it is now a robust content management system that allows the building of search engine friendly websites.


XML. This is the abbreviation for Extensible Mark-up Language.  It is an advanced programming language developed by the World Wide Web consortium (W3C) to complement HTML.  Whilst HTML is designed to display information, XML is used to describe information.  It can be used to move information between portals and websites in an abbreviated format that cuts bandwidth usage.


Yammer. This is a business communication tool that can be used like an internal Twitter-like messaging system for employees within an organization.  It is very useful, because it provides real-time communication and reduces the need for e-mail.

Yelp. This is a website platform that allows users to review, rate and discuss local businesses.  It is a social network and local search site.

YouTube. It is a video sharing website, but also the second largest search engine.  It is owned by Google and allows you to upload, share, and view videos. It is the largest video sharing site in the world.


Zoho. This is a series of Web-based applications designed to aid business productivity and collaboration.

Zooomr. This is similar to Flickr and provides an online photo sharing service.


Our Testimonials


I chose Gordon to build my cruise website because of the feedback I had received from other satisfied site owners, and also because I liked the look and functionality of other websites he had built. He was very good at teasing out of me exactly what I wanted the website to offer, and he came up with a proposed layout for me. He then listened to my suggestions and either made the amendments I was asking for, or explained clearly why they couldn’t or indeed shouldn’t be done. I would have no hesitation in recommending Gordon.


— Ian Warren —

GoCruise with Ian

Sign up for our Newsletter Now! Fill in this form to sign up for our Newsletter.