Course run and managed by: The Internet Marketeer™
SELL MORE BY HELPING YOUR CUSTOMERS BUY ONLINE – ATTEND ONE OF OUR WEBSITE CONVERSION WORKSHOPS
YOU HAVE ONLY 7 SECONDS!
98% OF VISITORS LEAVE AFTER THAT TIME
Your prospects are searching online. Potential customers arrive at your website with specific needs, wants or problems. They try to establish if your company can provide a solution. Typically a visitor will spend 3-7 seconds on your site to determine if your company merits more of their time.
LEARN HOW TO TURN MORE VISITORS INTO LEADS, CUSTOMERS AND SALES
Website conversion means a visitor taking an action that you want them to take. This may be contacting you, subscribing or buying online. Typical website conversion rates range from 1% to 2%.
This means 98% of your potential customers leave your web site without taking the action you want.
Sign up for one of the website conversion workshops now to find out how to avoid losing these Customers!
Who will benefit?
This event is a non-technical workshop, for anyone with responsibility for the effectiveness and profitability of their company’s website
Programme For The Day
9:00 – 9:30 – Registration and Coffee
9.30 -10.10 – The Clarity of your message
Is the website focused on your customers?
10.10 – 10.50 – The Psychology of Internet Use
Visual attention research and website users’ eye movements. The concept of ‘flow’. How we really make decisions – it’s emotional not rational
10.50 – 11.00 – Coffee Break
11.00 – 12.00 – Analysing you own website
12.00 – 1.00 – Website’s Unique Selling Proposition
- The concept of the ‘evoked set’:You need to get in to this. Once you are there, you need to deliver on your implied promise.
- Start with defining your USP: What do you provide that others do not? Is this valued by the consumer, and can you deliver on it?
1.00 – 1.30 – Lunch & Networking
1.30 – 2.30 – Customer Profile to Sales Conversion
- Marrying up the buying cycle with the sales cycle
- Who they are/how they see themselves
- Where they are in their buying cycle
2.30 – 3.30 – Calls to Action
Numerous sales are lost every day because a the website does not ask in the correct way you must explicitly tell them to take that action.
3.30 – 3.45 – Conclusion – How to make best use of what you have learned in this Website Conversion Workshop
To register for one of our website conversion workshops please call 01572 724185 or email us now