Tag Archives: blog marketing

Writing A Blog Need Not Be Difficult – 5 ideas to help!

Writing a blog

Writing a blogOne of the great ways to grow content on your website and help on-site SEO is to Blog, but the very idea of doing it fills many people with horror. What am I going to write about, I will not know what to say, I have nothing anyone will want to hear arrrrgh, panic, too difficult, can’’t do it!!

Well actually it is not as hard as people, think. Remember you are the expert in your field; you have stored huge amounts of experience and knowledge in that big computer called a brain. The biggest problem you will have is that you do not know what you know – or put another way the filing system in your “brain computer” is not structured – you have just crammed loads of information in there without linking it together.

So how do you overcome the problem, well there are several techniques that work and make blogging easy – yes EASY! You just need to help your brain pull the information from that crazy filing system most of us have.

So here are a few techniques for blogging.

1. Ask yourself a specific question

If I ask a chef to write a blog about cooking, their first question is likely to be what do you want to know about, or in what context, or what sort of meal or event. They may be able to write a few articles then the creative juices run dry. But imagine you are informant of a customer, they ask you specific questions and you fire out the answers with no problem because it is a focused query. The same goes for your brain -– so help it:

  • Imagine the sort of question client will ask and write 150 to 200 words on that -– easy isn’t it.
  • If you are in front of a customer and they ask a great question -– make a note of it and produce a blog article about it.

2. Develop Lists that help understand your area of expertise

  • What are the main points to consider when can I, etc……?
  • List goods resources on the web.
  • Make a list of the main points to consider when performing a specific task.

3 Reader Involvement

  • Run a contest and give prizes for user involvement.
  • Seek feedback on ideas or comments you make.
  • Run a survey; get people to vote for different ideas.
  • Provide a list of resources and then ask people to add to the list.
  • Ask the reader to submit questions so you can answer to demonstrate your expertise.

4. Post controversial ideas and ask for ideas

  • Perhaps discuss the both sides of an issue.
  • Some areas like politics and religion are very controversial and might be worth staying away from.
  • Write a post for beginners in your area of expertise.
  • Write a post for experts. This could be a comment on something that is current, or where a level of expertise is needed and you have some good or innovative ideas.

5.Contact us Reviews

  • Review new ideas, products or services in your industry.
  • Think of some of the myths in your industry and comment on whether they are fact or fiction.
  • Review service providers in your industry. Help your readers pick the best or even the worst available to them.
  • Thinks of innovative ways of using a product/service in an innovative way.
  • Ask readers to rate your blog.
  • Use video testimonials.
  • Get testimonials.

There are many other ways to stimulate the blogging brain-computer if you want to know more contact us.

Online Marketing for Small Business

As your company grows, Online Marketing for Small Business becomes a necessity for most businesses. You can pay monthly for advertising, additionally your site will profit from additional characteristics and analytics. It can be tremendously effectual in placing your business before eager buyers. In the modern market, a business of any size needs to have a website.

What to look for?

Online Marketing for Small Business

There are other internet marketing tips to help Online Marketing for Small Business. It is possible to take up online marketing with these tips for your benefit. Local on-line marketing for smaller businesses changes the way businesses can reach the potential customers in their area. Online marketing for smaller businesses has a number of elements involved.

In these challenging financial times, it’s more important than ever to utilize these little small business advertising opportunities.  This will help make certain that you get the absolute most out of your advertising and advertising pounds. Online marketing for small business will be dead in the water if you do not engage with potential clients and other businesses in your industry. It is imperative in today’s environment. Small small business advertising must concentrate on this advertising concept equally actively as large corporations do.

Advertising and marketing are important components of promoting a business. It is one of the keys to a successful business.

Social  Media

Online Marketing for Small BusinessMore and more consumers are using Social networking outlets like Facebook and Twitter to research unique products and create buying decisions. What’s more, Social Media provides THE one BEST opportunity to interact with your clients and potential clients. Nowadays, social media is an enormous phenomenon and can be utilised to market your business. Employing social media should be an integral part of your total internet marketing campaign; in reality it’s almost essential nowadays.

If you optimize your site to appear on the very first page of Google you are essentially guaranteed lots of visitors to your site. The total amount of time it would take to maintain on this and maintain a site so is unrealistic for small business owners. When you have a web site or blog, it is a wonderful idea to be sure you use exactly the same colour scheme or theme on sites like LinkedIn or Facebook. Your site is the base of your online marketing strategy. Your website has to look good for two unique audiences, and just one of them is human! It’s important here in order to consider your site again. Be certain you have your website designed professionally and make certain also that it’s simple to navigate.

Online Strategy

Your Investment SelectionEvery small company should have an online marketing strategy to remain competitive. Many modest businesses still do not own a site and are missing real opportunities to market themselves. Many now recognise the importance of having a synergised and cohesive online marketing campaign because it can do wonders for their bottom line. Most smallish businesses finally have a web site and several little businesses are currently using Facebook and Twitter to boost their internet presence.

Possessing effective on-line sales management will truly help you gain the trust of your clients.  Strategy is absolutely vital here, because there are many avenues to use. This changing strategy differs because you’re no longer seeking out customers, but instead, the ones that are directed to your website are already on the lookout for what services or goods your business offers. Standard advertising strategies accumulate fast. Your online marketing strategy starts with a skilled and responsive site. The online marketing strategy for your company should include these items.

By making a superior online strategy, it is possible to effectively compete with the bigger name businesses. Particularly if your web business needs to focus on retail sales or is selling several products, then setting up an internet shopping cart process is among the tools that could truly help you make your organization easy and convenient for internet clients. Putting up an internet enterprise is among the many methods to earn money on the internet, and should you already have a company offline, bringing your business on the internet is additionally a good option.

To start with, assess the market you are trying to reach. Target market is an additional vital concept for small small business advertising.

Selling Online

Call 01572 495007 now or click hereWhen you have a company that makes or sells products, why don’t you offer you these online. As soon as your customer has arrived at your site, an expert site will provide more information to advertise your goods or services. Customers are surfing the internet to find products they mean to buy and use. As a small business proprietor, you must specifically choose your merchandise (or services), the right pricing, where and the way you will distribute your merchandise, and how are you going to let everyone know about you and your goods.

If you want to know more about Online Marketing for Small Business why not contact the Internet Marketeer.

Different Ways to Market Your Small Business Online

Gordon Diffey – The Internet Marketeer

Market Your Small Business Online

For small businesses marketing is their sales lifeline, but they cannot afford huge marketing budgets like large companies.  Also, the world is moving online so you need to be able to use your online profiles effectively. This article gives you some ideas how to market your small business online whilst not spending huge amounts of cash.

Small business owners have to fulfil many different and important roles in their business.  One of them at always exercises their minds is how can they market their business when they are already working hard running the business.  The dilemma is how to find time to do that all-important marketing. If you do not have the budget to hire professional markets, then it is down to you and this article gives ideas that can be used to market your business.

The Online Market-space has changed!

Call 01572 495007 now or click hereThe first thing to realise is that the online marketing space has changed.  You do not have the option of throwing up a website, Facebook page and randomly use Twitter these days. This just does not cut the mustard.  People are now used to being marketed AT and have developed string filters to direct online advertising.   They are looking for social proof that a business is reputable, has what they want and will get their business.  People expect engagement, they expect use their mobiles for much of their communication, shopping and research.  The buzz word these days is “content marketing” and that means having useful content on your online portals that links up with your marketing process.

So your website has to be:

  • Mobile friendly or responsive. If it is not easy to use on a tablet, IPad, IPhone or smart-phone then they will find your web presence hard to use and go elsewhere.
  • It has to be informative and well designed. If it looks like a free or old site, then POOF they are gone.
  • It has to interact with them and use social media. But if you use social media to aggressively sell then, again POOF they are gone.
  • It is no good having a web page unless it solves a problem for the site visitor. If there only reaction is “O what a lovely design” then you have failed.  If they react by having their problem answered and that means that they take action by contacting you, or buying your product then you have succeeded.  Design for the visitor and not yourself; PUT YOUR EGO INTO THE BACK POCKET.

Use Social Media Correctly

Use Social Media Correctly to Market Your Small Business OnlineSocial media is easy to use and easy to abuse.  I smiled at the moderator of a local Facebook Business Networking Group fixing the following post to the top of their page – “we don’t mind you sharing what you do with the group but please keep your ads to no more than once a week.”   It has been said that the way many businesses use social media is like asking for sex on a first date, blunt and not about building relationships.  The aim of social media is to build trust, reputation and give information.  People will then start doing business with you.

So where does that leaves us:

  • Join group and contribute. The places to join these groups is on Facebook, LinkedIn and industry forums.  By offering advice and support you will become a valued member of these groups.  So why, well the aim is to become an established expert in your field.  Once people think you know what you are talking about your reputation will grow and they will do business with you.
  • Create your own group. Create Facebook and LinkedIn are great places to create groups to find information. It is not about you, it is about your authority and expertise.  These groups will allow both customers and potential customers to get support and information.
  • Facebook and Twitter are about images. People share images and videos on Twitter and Facebook, if you can get images that catch peoples’ interest, then you can us image based offers. “Sell to me and I resist” – “Engage me and I buy”.  So the aim is not to sell to people but to encourage them to buy – they then have control of the process.
  • Social monitoring. Listen out to what is being said on social media. Use Google Alerts, Social Mention, Mention, TalkWalker, Hootsuite, PinAlert  and similar platforms to monitor if your business is being mentioned online.  This will allow you to monitor and manage your reputation as well as respond to any online comments
  • Back to the issue that people thirst for information and absorb it well if it is graphical.  Tools like Canva,  Piktochart, infogr.am, Venngage, and many other sites allow you to create infographics.
  • Use GoogleMyBusiness. The original Google Maps has come a long way and has evolved.  By setting up a business listing on Google My Business page you will achieve several objectives   My comment to any small business owner who does not have a listing is that “you are an incompetent business owner” because it is free and it underpins local search.  As well as getting a local search listing, you get a Maps listing, can use Google+ and your customers can post reviews about your business.  Since Google uses “off-site” reviews and testimonials to aid local search ranking why would you not do this?
  • Get Directory Listings. Here you have to be careful because Google does not like paid listings, but it does accept that businesses will advertise on local and industry directories, so it does tend to contradict itself a little.  A free Yelp listing can be beneficial, but be warned they will call you to try to sell you a paid listing, a lot like yell.com.

Now Blogging, definitely a “Marmite” subject.

Blogging done well can be very effective for search ranking, traffic generation, feeding special media and generally getting your business marketed.  Blogging does not have to be a challenge or  a chore.  I have covered this is a couple of articles:  “Writing A Blog Need Not Be Difficult – 5 ideas to help!” and “Blog Marketing Online: What You Should Know”.

  • Guest blogging. This can work well for you. It helps another website grow their content and gets a back link for you.  Moreover, it gets you noticed with another group of online viewers and gives them the opportunity to visit your website.
  • Make it easy to share your content socially. By having share buttons on your website, you make it easy for site visitors to promote your content for you.  If it is interesting to them and their friends, they will do so.  If you use WordPress there are several free plugins that will do this for you.
  • Forum and Blog comments. This will often give you the opportunity to make comments that will permit you to post a link to your website or blog. However, only post a relevant and constructive comment.  Spammy or “non-comments” are not going to get people to come back to your website. Comments like “Yes that is fab” or “I totally agree” add no value and are likely to get the site owner to moderate out your comment as worthless.  Here are 4 comments from one of my client’s sites that I have just pulled off that are of no value and were deleted:
    • Kyanna Essays like this are so important to broaden people’s horizons.
    • Parmelia That’s an inventive answer to an interesting question
    • Roxanna That’s a smart way of looking at the world.
    • Jaylene Thinking like that is really amazing

Conclusion

Call 01572 495007 now or click hereYes, it is always argued that the Internet has given a lot of opportunities to small businesses, by levelling the marketing playing field.  But this is only true if you use the Internet properly and consistently.

If you want to know more about digital marketing and how to Market Your Small Business Online, then call The Internet Marketeer on 01572 495007 or email us.

Blog Marketing Online: What You Should Know

Marketing your blog online can be most confusing if you are working on your first one. However, it really is not that complicated. The main thing to understand is that it takes dedication, hard work and consistency. If you are just starting out with your marketing campaign, it may feel like a lot of work with little or no immediate pay off. However, as with offline marketing marketing it is something that you have to build on by working on it and continuously marketing your blog.

There are many things that you can do to market your blog. Most importantly, visit other relevant blogs to yours and leave comments. This gets your blog available on other readers blogs. This should mean that you get new visitors as well as readers.

Posting on your blog on a regular basis is another way to get new readers. Who wants to read a blog that is never even updated? Would you? Of course not! So give your readers what they want with new content and give it to them often. Post daily, weekly or bi weekly and be consistent about it. This way your readers and visitors will know how often to check your blog for a new post.

You should know where your traffic is coming from and which search engines are sending traffic to your blog and which are not. You should also find out what keywords are bringing visitors to your blog. You can use it to your advantage by writing more content using the keywords that are working for you.

If someone leaves a comment on your blog always acknowledge it. Remember social media is about having conversations and no-one likes talking to themselves. It only takes a short time to reply and let them know you appreciate them

Network with other bloggers online and find out how they get visitors to their blog and how they keep them interested. If you exchange ideas with successful bloggers you will find out what has taken them a long tome to learn and a it is a good way to make friends

If you quote an article from another source or blog, always provide a link back to the original source. Not doing so is known as plagiarism and will quickly lose you reputation and visitors. You will get caught if you steal someone else’’s work.

Blog marketing is a great way to market your business by getting your brand out there and known. Use these techniques above to get your blog more traffic and readers and you will eventually reap the rewards.